Wild West Domains
Wild West Domains is godaddy's reseller company, the White Label Domain for WildWestDomains resellers is secureserver.net
Wild West Domains does NOT sell domain names directly, it simply enables Domain Resellers to sell rebranded godaddy services (Including godaddy tech support) at somewhat lower prices than GoDaddy.
Wild West Domains offerings
There are 4 levels of resellers at wild west domains
| Name | Description | How much at WWD | Where to get it |
| Super reseller | Allows Super resellers to sell Basic And Pro reseller plans, so the super reseller's clients are service resellers, Comes with a Pro reseller plan as well so that the super reseller can sell services | $229.99 | You can only get a super reseller account from WildWestDomains Directly |
| Pro Reseller | The pro reseller is a TurnKey rebrandable reseller website that allows a reseller to sell the end services, Resellers can sell domain names, web hosting, Email, SSL certificates, Site Builder tools, and other services, a pro reseller can sell a .com domain at $7.49 while | $199.99 | You can get the same exact reseller plan cheaper from a super reseller, rather than paying $199.99, you can buy it at $119.99 (Saving $80), A super reseller selling the pro plan at this price is DomainResellerDirect |
| Basic Reseller | The basic reseller plan is the same exact plan as the pro with a difference in buy prices, | $99.99 | You can get the same exact reseller plan cheaper from a super reseller, rather than paying $99.99, you can buy it at $59.99 (Saving $40), A super reseller selling the pro plan at this price is DomainResellerDirect |
| API reseller | The API by wild west domains uses SOAP, PHP SOAP won't do (Unless you want to spend time fixing things), It also does NOT offer credit card processing, and the account must be funded before any purchases can be made, Not every feature is accessible via API, some features you will still need to login to a white label website to manage, In addition, a reseller must show competence before being able to register any domains by passing a competence exam on there extranet (OTE). | $249.99 | You can only get an API reseller account from WildWestDomains Directly |
Sample Turnkey reseller
A sample pro reseller can be seen at some pages at reseller websites, typically a reseller builds a website and iframes certain pages of the white label storefront in some of the external website's pages, the reseller storefront is somewhat customizable so that it can point back to the external website.
The Reseller Business Model
The Super, Pro and Basic reseller accounts share the same model, while the API is somewhat different
The Super, Pro, And basic allow the reseller to sell the products and services at a price of there choice that is above a certain minimum.
The reseller gets a brandable reseller website that processes credit cards and sell services, a reseller's clients (The consumers) buy directly from the storefront where the money goes to WildWestDomains, the difference between the Buy rate and the sell rate is credited to the customer, The resellers commissions are sent out quarterly Once the amount exceeds $100.
The API reseller has a completely different model, A reseller funds the account with money before making any purchases, the reseller bills the consumer of the service directly via a third party credit card processor or by other means.
Success factors
The most successful resellers are those who are able to provide value added services to attract customers or those who manage to get traffic to there website from search engines via SEO, the domain names and hosting marketplace is a very competitive market, and therefore PPC advertising is not very useful (Sometimes a click can cost $10, Almost as much as a reseller expects to get from a typical client).
In most cases, People who apply for the program are actually Web Hosting providers who want to offer domain names (Can be done by disabling all but domain names), in that case, the success a domain name reseller depends on the success of the existing hosting business the reseller runs
Pricing
Although the price resellers sell at are changeable through the reseller control center, the buy rates are somewhat fixed (With the exception of special promotions where the buy rate drops in certain cases)
A sample of buy rates for Basic And Pro plans follows
| Product | Pro Base Buy Rate | Basic Base Buy Rate | Minimum Pro Sell Rate | Minimum Pro Reseller Profit | Promotions |
| .COM | $7.29 | $8.49 | $7.99 | $0.70 | Yes : $7.00 Sold at $7.49 |
| .NET | $5.99 | $8.49 | $6.49 | $0.50 | |
| .ORG | $7.29 | $8.49 | $7.99 | $0.70 | |
| .INFO | $7.49 | $7.99 | $8.99 | $1.50 | Yes $1.5 Sold at $1.99 |
| .ME | $16.99 | $7.99 | $18.99 | $2.00 | |
| .MOBI | $11.99 | $13.99 | $14.99 | $3.00 | |
| .BIZ | $6.99 | $7.99 | $7.99 | $1.00 | |
| Economy Hosting | $3.15 | $3.35 | $3.99 | $0.84 |
Pro and Basic Extras
With Pro and Basic resellers, There are a few extras that come with the account, the following are all included with every Pro or Basic reseller account, Some Super Resellers bundle the extras with more extras but that is beyond the scope of this page here.
The added extras along with there minimum price when bought from a pro reseller are listed here
| Pro Domain Resellers: $100 in google ad credits and $100* in Microsoft AdCenter credits | $200 |
| Basic Domain Resellers: $75 in google adwords credits and $100* in Microsoft adCenter | $175 |
| Deluxe web hosting for unlimited websites + Dedicated IP address | $119 |
| A secure certificate to secure your hosted website | $28.99 |
| Express Email marketing (Mailing list manager) | $239.88 |
| Website Tonight account, This is a website builder tool | $122.76 |
| Search Engine Visibility tool | 17.74 |
| 30 day money back guarantee |
*AdCenter credits valid for U.S. residents only
Responsibilities of the reseller
A reseller is basically responsible for promoting his or her reseller storefront, the reseller has to decide on what products and services to offer, as well as on how much these products and services need to be sold at.
Other than that, the reseller should probably build an external website that iframes the reseller storefront on certain pages, web hosting and other relevant free stuff are included with every reseller plan, some providers of WildWestDomains reseller accounts (Super resellers) even offer to set everything up for you, but it will eventually come down to how well the external website can do in terms of SEO or generating traffic.
In addition to the functional changes a reseller must do in the reseller control center, a reseller is expected to update his or her tax information (For US tax payers), or state that they need not pay U.S. tax by filling a W8-BEN form.